Gruyère joins the Revolution


La Gruyère joins the Bike Revolution

La Gruyère will become the sixth stage of the ÖKK BIKE REVOLUTION. From 2024, it will host top-class cross-country races and offer three days of mountain bike-related events. To launch, two of the popular and enjoyable Gusto Rides will be offered on 26 August in partnership with the TPF and the inauguration of Bulle station.

Initiated last year by reigning world champion Nino Schurter and former mountain bike star Ralph Näf, ÖKK BIKE REVOLUTION heralds a new era in Swiss mountain biking. This race series reinvents the standards for both amateurs and professional bikers. After Chur, Davos, Engelberg, Huttwil and Tamaro, La Gruyère will now also be included in the movement and will be the first stage in French-speaking Switzerland in the calendar of these mountain bike events, which are already must-haves both in Switzerland and internationally.

In the summer of 2024 (the date has yet to be confirmed by the UCI), the ÖKK BIKE REVOLUTION will conquer the green landscapes of La Gruyère for a sporty, festive and popular weekend all about mountain biking. As with every stage, three days of events, races and activities are scheduled from Friday to Sunday.

The best are there

The elite races on Sunday are the highlight of the event and attract the best mountain bikers of today. Here you have the opportunity to admire stars like Sina Frei, Lars Forster, Mathias Fluckiger, Jolanda Neff, Alessandra Keller or possibly Nino Schurter. The most ambitious hobby riders can compete in the fun categories on the same courses as the pros. Juniors and children can prove their skills in adapted races.

A foretaste in 2023

ÖKK BIKE REVOLUTION is a festival of mountain biking for everyone. In addition to the competitions, a leisure-oriented component is also offered thanks to the Gusto Rides. Hobby and leisure (e-)bikers can discover the region and its culinary specialities at their own pace.

This enjoyment version will be set up as an amuse-bouche on 26 August. The event village will be set up in the Les Crêts car park near Bulle's new railway station, which will be inaugurated on the same day. Kids will be able to compete on an agility course (Kids Cup with ranking) and on a pump track. Cycling fans will find a whole world around mountain biking, with bikes and e-bikes to test, equipment manufacturers offering their latest products, and other exhibitors.

Tasting La Gruyère with Mathilde Gremaud

The event village will also be the starting and finishing point of the two Gusto Rides tours (a short and a long version). These tours offer cyclists of all levels (beginners, advanced and e-bikers) the opportunity to discover the region by taking them to tourist highlights such as the Maison du Gruyère or the Maison Cailler, as well as discovering its culinary specialities. The starts can be independent or in groups. Personalities from the region and cycling guides will accompany participants on this taste rally. Mathilde Gremaud has already confirmed her participation as an ambassador for La Gruyère!

On arrival, participants will be able to enjoy the "Produits du terroir" market organised by the association of the same name. This market will take place in the connection with the inauguration of the station, with which this gourmet version of the ÖKK BIKE REVOLUTION has found an excellent cooperation.

Registration for the two Gusto Rides Gruyère is open from today. And even if you do not feel like pedalling yourself, the event village and the new Bulle train station are worth a visit.


Association Bike Events Fribourg

C/o FRide Sàrl

Route des Granges 11

1635 La Tour-de-Trême

Frédéric Perritaz

Co-Chair of the Organising Committee

Tel: ‭079 659 97 76‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬